mimojo

mimojo is an innovative digital application in Dubai that offers users a Second Payday for every dollar spent at participating vendors. As Lead Designer/Art Director for this project, I was given the creative freedom to develop a playful, illustrative brand identity that connects with the mimojo audience in a relatable way. And thus, the mimojo Family was created! 12 unique characters in 12 engaging scenarios, each capturing different demographics and mindsets seen in Dubai.

After finalising the brand identity, I led a comprehensive campaign rollout, including paid and organic social media assets for A/B testing, advertisement billboards in Dubai, and animation storyboards for instructional videos.

Illustration / Art Direction / Campaign Rollout / Social Media Collateral